The Heart Behind
Costa Vida
Costa Vida is more than a restaurant — it's a celebration of coastal Mexican flavors, fresh ingredients, and a community built on the love of bold, authentic food. Since our founding in Salt Lake City, costavida has brought the vibrant taste of the Pacific Coast to the heart of United States.
A Taste Born on the Pacific Coast
It all began with a simple idea: bring the authentic, sun-kissed flavors of coastal Mexico to families across the United States.
Our founders drew inspiration from the vibrant food culture of the Baja California coast — where fresh fish tacos, handmade tortillas, and slow-roasted meats are a way of life. They believed that fast food could be fresh food, and that every guest deserved a meal made with real ingredients and genuine care.
"We didn't just want to serve food — we wanted to share a tradition. Every bowl, every burrito, every taco at Costa Vida carries the spirit of the coast."
From our very first location in Salt Lake City to the growing costavida family across the United States, our commitment has never wavered: source the finest ingredients, prepare everything fresh daily, and serve every guest like family.
Explore Our Menu
Our Mission & Vision
Every decision we make — from sourcing ingredients to training our team — is guided by a clear set of principles that define who we are.
Fresh Always
We source local and seasonal ingredients, preparing everything from scratch each day. No shortcuts, no frozen shortcuts — just honest, fresh food.
Authentic Flavors
Our recipes honor the culinary traditions of coastal Mexico, delivering bold, layered flavors that transport you straight to the Pacific.
Community First
Costa Vida is deeply rooted in the neighborhoods we serve. We give back, hire locally, and build lasting relationships with our guests and partners.
Made with Love
From our kitchen to your table, every dish is prepared with care and passion. We cook like you're a guest in our home — because you are.
Costa Vida Through the Years
From a single restaurant to a beloved brand, every milestone has shaped the Costa Vida you know today.
The First Location Opens
Costa Vida opens its doors in Saint George, Utah. Founders Dave and Brad Nielson introduce their vision of fresh, coastal Mexican food to the community — and the response is overwhelming from day one.
Expansion Across Utah
Riding on community love and word-of-mouth acclaim, Costa Vida expands to multiple locations throughout Utah, bringing the fresh coast experience to thousands of new guests each week.
Franchise Program Launched
Costa Vida launches its franchise program, allowing passionate food entrepreneurs across the United States to bring the costavida experience to their own communities. Quality standards remain uncompromising.
Coast to Coast Growth
With over 50 locations nationwide, Costa Vida becomes a recognized name in fresh-casual dining. New menu innovations celebrate both tradition and modern tastes, including plant-based and gluten-friendly options.
Digital & Delivery Expansion
Costa Vida launches online ordering and delivery to bring the fresh coast experience directly to your door. Mobile-first ordering ensures every guest gets their favorite meal on their schedule.
A New Chapter Begins
With a refreshed brand identity and expanded menu, Costa Vida enters an exciting new era. Our Salt Lake City headquarters serves as the innovation hub, developing tomorrow's flavors for today's guests.
The Values That Drive
Everything We Do
At Costa Vida, our values aren't posted on a wall — they're lived every day in every kitchen, every counter, and every community we call home.
Radical Freshness
We chop, marinate, slow-cook, and hand-press every single day. Nothing comes from a can. Nothing sits overnight. If it's not fresh, it's not Costa Vida.
Bold Authenticity
Our flavors come from real culinary traditions. We study the coast, we honor the recipes, and we refuse to dilute what makes Mexican food extraordinary.
Inclusive Hospitality
Every guest, every diet, every preference is welcome at our table. Our menu offers options for everyone — because great food should never exclude.
Sustainability Commitment
We partner with responsible suppliers, reduce food waste, and continually improve our environmental footprint — because we love this planet as much as we love food.
Meet Our Team
Behind every fresh burrito and perfectly seasoned bowl is a passionate team of people who live and breathe the Costa Vida mission.
Executive Chef
Marcus Rivera
With 18 years of culinary experience along the Mexican Pacific coast, Marcus brings authentic technique and bold creativity to every Costa Vida recipe.
Head of Operations
Sofia Morales
Sofia ensures every Costa Vida location delivers the same exceptional experience. Her precision and passion for hospitality set the standard for our entire team.
Director of Sourcing
James Thornton
James travels the country to find the finest fresh produce and ethically raised proteins. His relationships with local farms keep Costa Vida's ingredients genuinely fresh.
Brand & Community Director
Elena Vega
Elena shapes how Costa Vida connects with the world. From community partnerships to brand storytelling, she ensures every touchpoint reflects our values and personality.